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Wednesday, 27 August 2014

Some Tips To Help You Select Your Business Partners

The job of a businessman is not easy, not at all. Every night while lying in his bed, his head is full of thoughts and plans about the future of his company. He already has a lot on his hands to worry about and he really does not want any bad decision made for his company to come and haunt him and stress him out even further. So, businessmen must never select business partners without going over their pros and cons. They must sit down and think seriously, and go over all the possible flaws that the company might make, before making that decision.

Things to Consider While Choosing Advertising Companies

There are a few things to consider while choosing advertising companies.

Who are the company’s clients?

Those advertising companies that have served clients whose businesses are similar to yours should be chosen as they have experience on your line of business.

What is the level of the agency?

Agencies should be selected according to the budget. Popular companies which have served big clients would be too costly for people with smaller business.

Do they evolve their marketing techniques?

Companies should produce advertisement using the trending media for e.g. cell phones, mobile applications etc. You do not want your ad to seem outdated.

Since How Long Have They Been Running?

Companies who have a better history of serving their clients successfully are the ones which should be first on our list.

Things to consider before choosing translation agencies

There also a few things that you should consider before choosing translation agencies

How long have they been in business?

It is always advisable to choose a company that has been running for a long time rather than going for one that is new in the market.

Do they have a strong team?

It is important to know if the translators have a good strong team. A big team means that their work will be proofread by others before coming to you.

Is their translation accurate enough?

To make sure that their service is accurate, you may first give them a sample to work on and then get it read by professional conference interpreter.

Can you build a long-term relationship with them?

This is a very important thing that you need to check before signing with an agency. It is better to find one good company and stick to it rather than looking for other companies every time.

Why don’t you to take your business to the UAE?

 If you are looking to take your business out of your country then you should consider going to the United Arab Emirates. You can easily find advertising agencies for your advertisements and also Arabic language translators in Dubai without any difficulty. Also, the Dubai Media City Free Zone is a good place to take your business. The DMC provides a tax free environment to foreign companies. It also gives new companies a chance to rub shoulders and work on the same platform with the leading business companies of the whole world. Not only that but the Dubai Media City also offers companies an excess of specific solutions including specialized activities, community events, broadcasting and public relation brands.


There are some things you must always consider before choosing advertising and UAE translation services companies. Also, the Dubai Media City Free Zone is the perfect place to expand your business.

Wednesday, 6 August 2014

Does Emotional Responses Affect Human Decision Making?

Tone whether it be high or low, immense or mellow, it can affect emotional responses. The same goes with the tone used in web copies. An appealing tone can inspire desirable reactions and responses in your potential customers and everyday visitors.

According to recent Human Factors International, “Emotions is one of the three key factors that influence human behavior while online interactions”. For a successful online exchange, you must build vulnerable emotional-interactive moments on your landing pages to deliver excellent user-experience, increase conversions and maintain customer retention. With this, an emotional response channel begins, churning up a never-ending relationship between you and your customers.

If you fail to build an emotional tie or fail to show any emotional connectivity that lies within, it could negatively influence your brand image and global contribution.

The best part is, your competitor can never outrank you in diverging your customer chain, as emotional responses are hard to conquer or mimic. Nobody could take your customer’s bond or attachment from you no matter how hard they try! Therefore, whatever you have built or shared in between as emotional attachments, that’s yours only.

Once Your Audience begins to feel for you-Good Luck-Keep Shaking Them!

Have you ever thought why and how would you make your customers feel about the brand you are trying to uplift? Tone is one of the only factors that make it happen for you. It can be huge help while convincing and bring customers to the same page. Remember, if your customers are feeling for you, they are spreading you in folds and if they are not related to you, you can’t compel them for business.

A lot of companies believe that developing a reasonable brand personality will automatically enhance content tone, however this is vice versa! Let your tone define your brand personality, creating brand personality is not your primary job, you job is to create content that’s engaging and mind boggling in which Kwintessential Arabia FZE Translation is successful in achieving it.  Let others do their job, being a copywriter, manage the brand with your edge! Some of the best things, you could do is,

  • Make your web copy as engaging as possible, readable more than a business message
  • Make it a useful guide, meeting customer’s dependability while entertaining at the same time
  • Make it positively stimulating
Real business goals are directly tied with the excellent tone within, rather than simply developing personalities, tone matters first. People seek out for something to entertain, they approach brands to follow them, they would never forget you if they like you, as copywriter, its your job to make them comfortable at their choice – that’s your brand! Sell them something that is a better version of them while making them happy and confident at their pick.

Is translation as important as maintaining the right tone?

Once you’re ready to work on the right tone, you must identify is it reachable or not? If not, think why! Language barrier is the biggest barrier while reaching masses. Now you know the thing suffocating your brand, language-Why not translate it into different readable languages. No matter how fine you are with your tone, if readers are not getting you- it’s a waste. Now you know, for presenting businesses globally, you must have a global approach. Arabic Translation in Dubai is one of the most needed tools to reach masses within Middle East and in Gulf Region. If you done have that edge to translate, you can hire legal translation and translators in Dubai and Abu Dhabi. That’s a must for expanding businesses in Arabia.

Yes! Emotional responses affect human decision-making. Read this further to know how emotional connectivity is interlinked with the tone used within web copy and how it makes or breaks the purpose.