Wednesday, 6 August 2014

Does Emotional Responses Affect Human Decision Making?





Tone whether it be high or low, immense or mellow, it can affect emotional responses. The same goes with the tone used in web copies. An appealing tone can inspire desirable reactions and responses in your potential customers and everyday visitors.

According to recent Human Factors International, “Emotions is one of the three key factors that influence human behavior while online interactions”. For a successful online exchange, you must build vulnerable emotional-interactive moments on your landing pages to deliver excellent user-experience, increase conversions and maintain customer retention. With this, an emotional response channel begins, churning up a never-ending relationship between you and your customers.



If you fail to build an emotional tie or fail to show any emotional connectivity that lies within, it could negatively influence your brand image and global contribution.

The best part is, your competitor can never outrank you in diverging your customer chain, as emotional responses are hard to conquer or mimic. Nobody could take your customer’s bond or attachment from you no matter how hard they try! Therefore, whatever you have built or shared in between as emotional attachments, that’s yours only.


Once Your Audience begins to feel for you-Good Luck-Keep Shaking Them!

Have you ever thought why and how would you make your customers feel about the brand you are trying to uplift? Tone is one of the only factors that make it happen for you. It can be huge help while convincing and bring customers to the same page. Remember, if your customers are feeling for you, they are spreading you in folds and if they are not related to you, you can’t compel them for business.



A lot of companies believe that developing a reasonable brand personality will automatically enhance content tone, however this is vice versa! Let your tone define your brand personality, creating brand personality is not your primary job, you job is to create content that’s engaging and mind boggling in which Kwintessential Arabia FZE Translation is successful in achieving it.  Let others do their job, being a copywriter, manage the brand with your edge! Some of the best things, you could do is,

  • Make your web copy as engaging as possible, readable more than a business message
  • Make it a useful guide, meeting customer’s dependability while entertaining at the same time
  • Make it positively stimulating
Real business goals are directly tied with the excellent tone within, rather than simply developing personalities, tone matters first. People seek out for something to entertain, they approach brands to follow them, they would never forget you if they like you, as copywriter, its your job to make them comfortable at their choice – that’s your brand! Sell them something that is a better version of them while making them happy and confident at their pick.


Is translation as important as maintaining the right tone?

Once you’re ready to work on the right tone, you must identify is it reachable or not? If not, think why! Language barrier is the biggest barrier while reaching masses. Now you know the thing suffocating your brand, language-Why not translate it into different readable languages. No matter how fine you are with your tone, if readers are not getting you- it’s a waste. Now you know, for presenting businesses globally, you must have a global approach. Arabic Translation in Dubai is one of the most needed tools to reach masses within Middle East and in Gulf Region. If you done have that edge to translate, you can hire legal translation and translators in Dubai and Abu Dhabi. That’s a must for expanding businesses in Arabia.



Yes! Emotional responses affect human decision-making. Read this further to know how emotional connectivity is interlinked with the tone used within web copy and how it makes or breaks the purpose.

1 comment:

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