Twitter is coming to Mena Region with its offices in Dubai for the first time. For more to know why, read below.
Twitter to serve Mena with increased commitment and investment to the region. Twitter has officially announced to set its operational offices in Dubai.
On the 2nd day of the Arab Social Media Influencers Summit, Vice President for Asia-Pacific, Latin America and Emerging Markets at Twitter - Shailesh Rao speaks about Twitter launching its operational office in Dubai for the first time in Mena region. The office is planned to get operational in a few months’ time and will aim to serve users, advertisers and partners with increased focus and improved accessibility. Twitter is currently offering its services in 35 languages with over 288 million monthly active users worldwide.
Twitter has recently launched its official functional offices in different countries to boost their global offline presence, ready to explore 13 new markets and enjoy presence in 74 countries across the globe. Mena offers strategic grounds and potentially new Dubai office will serve as the main point to help our development across the region.
Dubai being a business hub for emerging brands and media industries, twitter is excited to see a team on the ground, who can work with partners directly, helping them to grow and advertise their brands through Twitter.
On a question like what have made Twitter to concentrate individually on Mena region, Rao added, ‘Twitter has always worked for regions that are active on social media platforms, not just for communication but in all means like social interaction, political statements, business correspondence and brand following. Since Dubai is one of the fastest growing financial hubs across the globe, it has potential to offer”.
“We aim to make Twitter relevant for everyone, whether it be a professional, industrialist or a common man; no matter what industry-group he or she belongs to, we want Twitter to be their source of communication, just like Facebook today”.
Factors like changing demographics contribute as a driving force for twitter to plan its operation unit in Dubai. For over 30 per cent of the Mena population is between the age group of 15 to 30, showing that most of the youth have grown with the internet and social media.
Recent statistics reveal that for over 88 per cent of the Middle East’s population uses social media platforms for networking and Twitter is no exception. Most of the brands, people and other institutions are using twitter to connect to global audiences. Thus, Twitter is now more like a social culture in the Middle East.
So whether you’re planning to work on a fashion brand like Mont Blanc or any other, this is one of the best times to cement your plans. Make use of social media platforms including Twitter to spread your word within Mena Region and worldwide. From e-commerce business sites to simple responsive designs, stay tuned with the latest web technology to make best out of your business. Let twitter work for your business and bring traffic to your landing pages. All you need is to use Twitter!
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